Local Direct Mail Advertising Orange County - 3 Effective Strategy

The distribution of population in Orange County is such that no marketing tool can be as effective as local direct mail advertising Orange County. For one thing, there is no big city (metropolitan city) or urban center in the county. It means, people live in various small pockets— Irvin, Fullerton, Anaheim, Huntington Beach, Santa Ana, and Orange, etc.

Reaching people spread so thinly throughout the county is quite expensive, if not impractical, using traditional media. And even if you reach them, there is no telling that the message even reached them. We also tell our clients that not only the population of OC is dispersed throughout the state, but it also heterogeneous in nature, in terms of demographic and economic distribution. That is why we suggest our clients to use local marketing for maximum result.

In this article, I will share 3 valuable all-weather direct mail strategies that you can use in Orange County.

3 direct mail advertising Orange County Strategy

Strategy 1: Send Your Message in a Custom Envelope

You will not be the first company in the history of OC to send a direct mail to Orange County people, so they will not be waiting for your mail. In fact, they already have erected a perceptual iron-wall to fend off all the direct marketing mailers. You need to do something special to break this perceptual boundary. A custom-shaped local direct mail Orange County envelope will do just that. You can get a box-shaped, heart-shaped, or another kind of envelopes, against which mental wall has not yet been erected. In short, create an envelope that attracts attention.

Strategy 2: Send direct mail postcards Orange County

This is a classic direct mail marketing tool. Sending out postcard is the most cost-efficient way to inform your target audience. This medium can be used to make small announcements, and it can also work as a reminder medium.

Let’s say you are hosting an event, for which you already have dispatched mailers to inform those who are invited. Now, to ascertain that the maximum number of people participates in the event, you need to send reminders—at least two. Sending mailers again will cost you a lot, so what you do, you send postcards both the time reminding your target audience about the coming event.

Reminding people is not the only use of direct mail postcards Orange County. It can be used in many forms, as this is the flattest mode of local direct mail advertising in Orange County. In this mode of communication, there is no layer between the message and the recipient. The medium is virtually invisible, and the recipient does not need to do anything to see the message. The message is right there.

Strategy 3: Seed element of Viral

For me, and I am sure even for you, nothing could be more believable and authentic then a friend talking about the quality of a product (in this case a mail) he or she has bought or received. We call this personal recommendation. And to create this all you need to do is seed viral element in the direct mail Orange County that you send out. It works as a conversation starter.

If the conversation starter is forceful then it will push the listeners to ask about the products, which will thus create a 10-minute (or even more) long conversation around your product. Isn’t it cool?

And how much did you pay for that?

Nothing!

All you did was you created a viral-worthy direct mail.

One way to seed viral element in your mail is to send a certificate of acknowledgment along with a flower to highly-networked recipients (hubs and mega hubs). I know this idea is slightly on the expensive side, but it will not fail to excite the recipient.

And what will the excited recipient do?

He will talk. He will talk about the thing which has made him so happy.

These are not only ways to make your local direct mail advertising Orange County effective. There are many more avenues that you can explore. For that, all you need to do is crack an idea, or hire someone or some company to do that for you, if you do not have time or if direct mail advertising Orange County is not your cup of tea.